Search Engine Marketing (SEM)

Archive for the ‘SEF’ Category

When SEO is done correctly you can get some awesome results

with a wise business owner laughing all the way to the bank.

is you haven’t read the past post I made back in July about a website I did seo on since March 21st 2010 read it now.
Website Marketing New Online Store Update.

Back on July 1st, I wrote the above post are about how sales have increased since the website went live in Dec 09.

As an update, my prediction for sales in July 2010 was 150, it was actually 153 different sales so I was pretty close..  oh I may as well copy the sales from that post and update them to the end of Sept.

These are only separate sales, only 15% of the sale were for only 1 item, 56% were for 2 and the other 29% of sales were for 3 or more products, several of this 29% have been for more than 10 different items.
The site has not used any other form of advertising since APRIL 17 2010, just the SEO I did back until the end of June. No SEO has been done since June.
The $15,000 (USD) investment made in my seo services in March 2010 was returned in profits before the past post in July 2010, so all profits for the sales below in red are for the website owner to use as he wishes.

472 Different Sales until (Oct 24th) Updated
204 Different sales September.
178 different sales August
153 different sales July

Sales for Oct 2010 even in the first 7 days are way way way up, with Halloween on Oct 31st there’s still another couple of weeks for great sales. Even in the 30 minutes I have writing this post  there have been 8 sales, there are 41 visitors on the site right now, and the site has had over 400 visitors today, and it’s only 4.30 pm where the site is, my prediction is around 600 sales this month…. I’ll let you know how close I am.

below are the sales up until the time I wrote the last post.

119 sales June 2010
69 sales May 2010
55 sales April 2010 (Stopped Adwords 17 April)
26 sales March 2010 (started on 17^th March)
18 sales Feb 2010
13 sales Jan 2010
13 sales Dec 2009

have a good one, I’m feeling better after 3 months of illness, so will write a few posts to catch up on the blog posts over the weekend.

Lynn the Best SEO Services

I’ve been using a new website analytics (Website Visitor Statistics), is is by far superior to Google analytics, it works the same way, you add a piece of code to the footer of your website or blog. These analytics track your visitors in real time so you could change things on your website immediately to improve sales or whatever. Just one of the features you can watch on a world map, the visitors that are on your site in real time, and can see what clicks they make all the second they click a link.

Follow that link, go visit the site and sign up for at least a free version, You’ll love all the things you can do, Click Here
Still need convincing? Read on.

Another feature that is awesome is the IP Tracking, you can set a goal like a sale complete through PayPal, setting a goal not that amazing right. What is amazing is you can track any visitors IP for indefinitely with the version I use, or for 30 days with the free version, tracking an IP address means you can see if they have visited the site before and what they did on each visit. Helps keep me the best SEO

Here’s an example:

I just checked the history of someone that brought a costume on vassup.co.uk this visitor came to the site from a bookmark or direct address typed in the address bar, the first url they landed on was too long to have typed, so it had to have been a bookmark. A bookmark means they have been to the site before right… so I looked at that IP’s history.

10 days ago that visitor came to the site from link on a blog post I made.

they made 8 clicks, stayed 3m 43s, so they had a bit of a look around but they first looked at a product that was out of stock.

5 days later ago came back and checked on particular product, 2 clicks, they stayed only 7s, the product was still out of stock.

Today they came back and had a good look around, went to another blog the site has, came back looked around again, 18 clicks stayed for 17m 16s and brought the costume they had been looking at 5 and 10 days ago. After they brought the costume they looked at 4 more pages of other fancy dress costumes…

3 Hours after they brought the costume, they came back again 2 clicks, and looked at the costume they had brought for 1m 9s. Then I looked at another part of this analytics that track visitors and social media usage, this person made a tweet about the costume they had brought.  From that tweet 9 other visitors have been to site so far today.

Ok, for your voyeurs out there that would love to see website or blog statistics like this in real time, the site offers a free account for a single website or blog, there are certain limits, like you can only track 1 website,  tracking an IP, like I illustrated above, for 30 days rather than unlimited, but hey it’s free.

For the first 21 days you get a free trial of the Pro service, I upgraded from the free version to the super pro version after 22 hours, I loved the analytics so much. Now I I’m tracking most of my current clients analytics…

Ok, so your all wondering what this awesome website analytics (Visitor Statistics) is right. Follow that link, go visit the site and sign up for at least a free version, You’ll love all the things you can do, Click Here

I had someone track me down through this blog today, and ask me how I learnt about SEO, and did I have any certificates to prove how good I was. (i think he doubted me)

Anyway, no. I didn’t learn SEO from a school, I learnt it by trial and error, but thought you might be interested to know about my humble beginnings.

I first started learning about SEO almost 7 years ago, before I knew it had a name.

We owned a Stock Photography Bank, and I noticed that if words were repeated on a page several times, that that page was like to appear higher in search engine results, the more times the word was repeated the higher it would appear in search engine results.

Through my interest, and inquistive nature, I realised if the title of the webpage – the bit that shows at on the top bar of your browser – had the same keywords, the page didn’t need to have the word repeated so many times and yet it would still appear high, and sometimes higher, in search engines.

Time went on, and I learnt how to read the code that makes up any webpage, and found there were other places that, if the keywords were repeated, that the page would rank even better in search engines.

Through applying what I learnt, and I have to admit making a few mistakes, I managed to get our Stock Photo Bank, ranking right up on page one of Google, often higher than the world’s largest stock photo banks like Corbis and Getty.

Once I saw this happening I was hooked. I found out about website statistics, and how to find out how many people were visiting my website, where they were coming from, what browsers they used, even what time of day they visited most, and then noticed how visitors rose at the same time my website started ranking well, and that each change I made that increased our site visablity, increased the amount of visitors. Now I was an utter addict.

I also found that changing the words slightly on every page, I could get the website listing higher for many different search.

Whats this SEO thing?
Somewhere about here, someone told me about SEO, and how it sounded like pretty much like what I was doing.

I joined a few forums, and mailing lists (about 50 different things). And yes, that’s what I had been doing. I found though that many of the SEO big wigs were giving people information of how to do things, and the information wasn’t true. It sounded good, but from experience I knew better ways of doing it.

I started adding my comments to posts and got a few people’s dander up: who was I, an uneducated hick from New Zealand of all places, telling them what to do… I didn’t tell anyone what to do, I just suggested different ways…. and when I pointed out the SEO was so new, it was, and still is hard to get an education from anywhere, I was barred from a forum.

I still belong to a few forums, that aren’t owned by SEO gurus, but usually withhold my comments now or at least the ones I make on forums. Anyway back then….

I had the coder that kept the photo gallery running, and had him add SEO features, and so were the beginnings of a SEF CMS. I didn’t know then 6 years later I would eventually build a Search Engine Friendly, Content Management System.

We started building website for other people. And I applied what I knew to their sites, not realizing others could see the skills I had. Then someone wrote to me, about our stock photo bank, and asked why they always saw it in search engines, for every search they ever did for photos and stock photos. He asked me if i could do the same thing with his site, and offered me $1000…. wow this was cool, getting paid for something I would have done for free!

And so it went, I wouldn’t and won’t take a job unless I knew I could make a difference, and until recently websites that were database driven were a challenge I couldn’t rise to – I didn’t know how to edit codes for these sites, as it was very different to sites that where html.

Recently I met a coder, who is now working for me regularly, that will add coding to database driven website, opening up a whole new world be me, so now I can do SEO on any website I’m presented with.

To date I have done SEO on over different 40 websites, and am currently working on 7 sites, I have a personal limit of 10 sites at a time, as I like to give each site the time it deserves.

I now have 4 people working for me, doing the more time consuming aspects of SEO’s like directory submissions, and finding linking partners, but I always do the important work myself as I like to know exactly what’s going on.

I understand that people coming to me for my services are in need of help, and often wonder if the investment I’m asking them to make will be worthwhile, when I know they have tried so many other things, and are dubious about this working. The least I can do is make sure it works, and the only way to do that is to do the work myself.

I have noticed that other people I employ to work for me, just don’t have the instinct or gut feelings that are needed to be an SEO, and while they are happy to do the work, they just can’t see how important it is, that any payment they may get must bring results to the person that paid them.

My goal with SEO is to earn $2000USD a month, and with up to 10 smaller business paying me $200 a month on average, this is obtainable. Sure I should charge more than what I do, but to be quite honest, I don’t want to earn that $2000 and more from just one big company, but at the rate I should charge, I would only be working 20 hours a month.

I live on the computer, so could do 20 hours work in one sitting, what would I do for the rest of the month? I’d far rather help out 10 smaller businesses, and work for less, and give those 10 clients more results than they expect.

Why the hedgehog mascot? Hedgehogs are inquisitive, and nose into every nook and cranny, looking for interesting stuff to eat, they have very big mouths, and are really good at spitting out what they don’t like…. that pretty much sums me up, I look around for all sorts of information and I devour anything that SEO related and spit out the junk.

Regards Lynny
An SEO from the
School of Mistakes, and Successes.

For the past 3 months we have been building a database driven SEO friendly Gay Tourism Directory. The site will go live quite soon, lin a few hours more than likely.

It’s been a hard slog, with many 24, 26, 48 and 50 (and the longest ever in one block of time 52.30) hours on line. Multiply that by 2 for both Kym and I and you have a heck of a lot of work being done, but looking at the site it has been worth it. The site looks awesome, even though there’s heaps more work to be done, it will never stop growing.

I’m also going to be taking care of the Accommodation, Tourist Attraction, and Hire Car listings, first adding the gay owned-and-operated, or gay friendly listings to the Seekom Secure Online Booking System, then to the Gay and Lesbian Tourism Directory itself.

We managed to make every page name the exact same as it was on the old site, so there will be no broken links when the domain name points to it.

This new site is so SEO friendly, it won’t need links from anywhere else LOL… of course it will but the site which is built on our own SEF(Search Engine Friendly) CMS is really something very Special.

We were building the SEF CMS when the Rainbow Tourism job came in, so the building of the two in parallel was perfect timing. You really should take a look!

We have started a new website, my SEO stuff is taking over our Main Website, Web Solutions Canz Design so we have start to build, well made the front page of our new SEO website

Ok, I have to go. But I will be back…..
Lynny
Honestly an SEO