Search Engine Marketing (SEM)

I just did SEO on a UK e-commerce website, and had some interesting results, the site has 3 domain names, for 2 names I did both on-site and a lot of of fsite SEO, the 3 url only has on site SEO, that’s exactly the same at the first 2 sites.

click to visit my website seobycanz.com

The sites sells fancy dress costumes, and with last month being the Halloween month, sale were up dramatically… 2 urls had several hundred sales each, yet the url I didn’t do off-site SEO had 3 sales.

So although you have to have on site SEO to rank in Google, the higher ranks are coming from off-site SEO. I worked a with Facebook and twitter, and had about 5000 visitor from them both, but had only 4 sales from people coming from either of Facebook and twitter, just a lot of people that like to look at things…(and a waste of time having them on your website) and hundreds from other off site sources.

I didn’t do any link exchanges at all; I’ve always known they were a waste of time. But even counting the facebookers and tweeters this client had a little over 4% of all visitors brought something his product range from £30-£45 (about $72.00 USD average.)

Sure this client paid $15k USD back in March, but he had a full return on that investment in my services back in August with increases in sale. I won’t tell you how many times he made that much back in October just from his site, but he’s an extremely happy camper. And has just paid me to do more work.

So the face of SEO is definitely changing, which is good, it’s great, and everybody’s been saying it has,  but off site SEO is much more labour intensive, and therefore costs more, but obviously works Big-time if it’s done correctly.

This also says that Facebook and twitter isn’t the answer to all business, and there are many there ways of getting clients.

Email me at help1@seobycanz.com if you want SEOdone that will most more, but also actually work.