Search Engine Marketing (SEM)

Website Optimization for an Online Fancy Dress Business in UK

Working with a reasonable budget for SEO makes a massive difference to the outcome of the SEO.

Website opened on 14th December 2009, total sales until Mid March mostly came from google adwords, the client was spending about $400 a month on adwords, the site was getting between 0 and 14 visitors a day. and making an average of 17.5 sales a month (adwords was eating 82% of profits)

In Mid March 2010 a client paid me $15.000 NZD,($10,000 USD) and told me, Market my website anyway you can, go for it, do what you have to do, I want sales!!!  I trust you 100%

I won’t bore you with I did, but I put in a lot of hours… and in just 109 days, the site is receiving an average of 172.3 highly targeted visitors, and is not using adwords at all and sales have been as follows.

119 sales June 2010
69 sales May 2010
55 sales April 2010 (Stopped Adwords 17 April)
26 sales March 2010 (started on 17^th March)
18 sales Feb 2010
13 sales Jan 2010
13 sales Dec 2010

Already in 109 days from the sales made, savings in adword budget, the SEO and cost price of the costumes sold is paid. From here on sales will be about 65% profit.

I predict at least 150 sales for July and then a steady increase to about 200 sales a month by Christmas 2010 when the site will be 1 year old. These sales will stay the same on average over the coming years, increasing as the client add’s new products.

Some of the SEO I have done is still only just starting to work yet, but I have finished working on the site.

Regards Lynny

website optimization San Diego